Are Your Marketing Efforts Stuck in the M.U.D.

You probably heard the saying "Selling is a numbers game" which is why this method of marketing, M.U.D. throwing, might make sense to you…

The theory behind this marketing strategy– If you throw enough "mud" on the wall, some of it will stick and you’ll make money.

M.U.D. Marketing disguises itself as a "fast" and "easy" way to find people who want to buy your product/service. It is one of the most used marketing strategies, especially among "newbie" business owners.

This approach sounds good… why waste the time in research trying to figure out your target market when you sell to everybody and watch the sells roll in.

M.U.D. marketing makes you "look" busy but not productive. You produce very little results for your time, effort and money.

Think about it. You have a pile of mud right next to you. Let’s make it a big pile. You grab a handful and start throwing it at the wall.

The problem is you don’t know where the target is located. You keep flinging mud hoping you’ll hit it.

Eventually you run out of mud (time and money), only hitting your target a few times.

M.U.D. stands for Market UnDetermined or Marketing UnDefined.

Either one spells disaster for your business.

What if you took the time to find the target on that wall? Your results would be much different wouldn’t they?

Taking the time to research and identify your target market may seem like it’s going to take longer before you see results. In reality, it speeds up the process of achieving your goal…profitable business. You’ll see those results with reduce effort and time.

How do you determine your target market?

1. What problem does your product/service solve?

2. How would this make a difference in your client’s life or business? In other words, what is the benefit?

3. Who has this problem?

4. What does that person look like? Male or Female or Both Stay at home mom or power executives. Are they baby boomers or students? Where do they hang out? What hobbies do they enjoy doing? etc.

Create a detailed portrait of your ideal client. I found Copywriter Lorrie Morgan-Ferrero’s presentation on how to create this portrait extremely helpful. http://www.totcgo.com/lorrie

M.U.D. marketing keeps you knocking your brains out trying to sell to a gazillion people when only a limited number really

want what you offer. Is it any wonder you feel frustrated with your efforts.

If your business feels like it is stuck in "mud"….quit wasting your most valuable asset… "time"… on M.U.D. marketing.

Remember…if you try to sell to everyone, you end up selling to no one.

	Ann Rusnak - The Time Diva Entrepreneur Strategist
Ann Rusnak, is the author of "Flip Your Time" a step-by-step system that shows you how to take control of the clock so you can increase your profits and spend more time with your family and friends and experience the luxury of time.